Assignment 2 Tasks

Cross - Media Promotion

The marketing and promotion of a media text across two or more media platforms (areas of the media industry).

Skyfall

- Poster

- TV Advert

- Buses

- Trains

- Billboard

- T-Shirts

- Phone Cases

- Magazine Advert

- Trailer

- Suit Company

- Interactive Promotional Event

- Radio Adverts

- Coca-Cola

- Watches

- Interviews

- Computer Games

- Phone

Synergy

Synergy is when companys who have more that one media platforms, E.G Sony, make money by using other platforms for other promotion. Sony can use thier game department to promote their new film. For example, skyfall which was made by Sony is also made into a game by Sony.

Initial Research

Poltergeist (2015):

The Primary/Target Audience is probably 13 - 50 year old both male and female who are into getting scared out of their mind. Some of their production companies include Fox 2000 pictures and Ghost house pictures. Their distribution company is 20th Century Fox. Poltergeist is promoted by: Film posters, Trailers, Interviews with cast and producers, Shirts/Clothing Items, Billboards, On the sides of buses and they use Hashtags on Twitter to spread awareness of their film.

- The darkness of the poster in general.

- How half the face is showing so we don't know whats on the other side.

- The date is red which is linked to horror.

- The tagline, "WhatAreYouAfraidOf," tells you that the film is a horror.

- The obvious clown on the front which may frighten people straight away.



The trailer is full of jump scars and follows the classic story from the 1900s.

The trailer tells the viewer what the genre is and does that really easily and well. It also tells the viewer that the horror story is quite straight forward and gives the viewer main points in the film to give their own opinion of it.

The main character is presented as a little young girl that gets possessed and her family want her back